About Andreia
Andreia’s Roots
Born as a twin in a humble family in Brazil, Andreia’s life has been defined by resilience, courage, and an unshakable determination to rise above challenges. Those early experiences shaped her into a visionary leader with the grit and passion to build something extraordinary. Brazilian Wax by Andreia began as a dream fueled by hard work and a desire to empower others.
Andreia
Our Story
The Birth of Brazilian Wax by Andreia
What started as a small operation grew into a company that transforms lives. Brazilian Wax by Andreia is more than a business—it is a legacy of empowerment, care, and excellence. Andreia’s leadership has created opportunities for employees to grow and succeed while delivering confidence and self-care to thousands of clients.
Andreia has always led with her heart, balancing strength and compassion, and through her dedication, she has become a pioneer in the industry.
She remains THE QUEEN OF WAX, a title that represents her unwavering commitment to her craft and her community.
And, we believe, Andreia coined the phrase Brazilian Wax in the year 2000 when she began this journey!
A New Chapter: A Family Legacy
Today, Brazilian Wax by Andreia is evolving into a proud family business, transitioning to the next generation while keeping Andreia’s vision at its core. Bia, Andreia’s daughter, now serves as the Director of Operations. With over 12 years of hands-on experience, Bia has been instrumental in shaping the company’s success. She has not only mastered the art of waxing but also helped establish key locations like Memphis and Wilmington, contributing to the company’s growth and reach.
Bia’s leadership reflects her deep connection to the company’s roots and her commitment to its future. By introducing comprehensive manuals and handbooks, she has elevated the standards of professionalism and created systems that ensure a seamless experience for employees and clients alike. Her focus on organization and clarity reflects the family’s commitment to excellence while honoring the culture of care that Andreia established.
Alongside Bia, Andreia’s niece Juliana also plays a vital role in this new chapter. Juliana combines administrative expertise with hands-on client work, embodying the family’s dedication to quality and teamwork. Together, they are leading the business with the same values and determination that Andreia instilled, while adding fresh ideas and energy to carry it forward.
Inspiring the Future
As Brazilian Wax by Andreia grows into its second generation, it remains a symbol of resilience, hard work, and family values. The company’s story is a reminder that with passion and dedication, dreams can become legacies. Andreia’s vision lives on through her family, inspiring not just clients and employees but anyone who dares to dream big.
This is more than a business—it’s a family’s shared purpose to create something meaningful, lasting, and empowering for generations to come.
Starting with one location in Marietta, GA and growing to thirty-five over 15 years has been no easy task. Hard work, dedication, exceptional customer service, and offering a great service at an affordable price has been Andreia’s key to operating 35 successful waxing boutiques. Andreia has been a licensed esthetician for over 15 years and is the Queen of Wax. In her eyes, waxing is not a sideline, it’s her passion. Andreia considers the best part of her job meeting new people and helping them feel at ease with what may be a new experience. Most of these clients end up friends over the years.
Like what you hear? It’s time to book your appointment at one of our fantastic locations today!
A Brand New Way to Experience Waxing without the uncomfortable feeling
It’s the SPA feeling from the time you come in until you leave.
The oh-so-popular bikini wax began on the beautiful beaches of Rio de Janeiro; where bathing beauties first donned the thong bathing suit, requiring a thong-type-waxing to make it wearable. The date of the first bikini waxing is unknown, but likely became mainstream in the 1970s, in the sultry South American country of…Brazil.
How did this waxing technique take Atlanta by storm? In the year 2000, Andreia, left her hometown in Brazil, and landed in Atlanta pursuing a new beginning and her American dream. While Andreia submersed herself in Atlanta, she could not find a single waxing boutique, that performed waxing services similar to what she grew up with back home. Andreia saw an opportunity and capitalized on it! Andreia, brainstorming, thought “I am from Brazil and I know how to wax” and Brazilian Wax by Andreia was born. We believe Andreia was the first to use term “ Brazilian Wax “ when she founded her business in 2000.
As clients filled her first waxing salon, Andreia realized tremendous demand for her waxing services; Brazilian wax, bikini wax, leg wax, arm wax, eyebrow wax, back wax, ear wax, nose wax, or Full Body Wax, if it was possible, Andreia waxed it! In addition, Brazilian Wax by Andreia offered services for Men!
By 2005, Andreia opened her very first, official, Waxing Boutique in Marietta, Georgia. Andreia imported her own natural, organic wax from Brazil and introduced a new waxing technique, to Metro Atlanta. Brazilian Wax by Andreia’s unusually low pricing and customer service took Atlanta by storm and has quickly spread in the Southeast. Stop by and experience our exclusive Authentic Brazilian Wax!
Andreia quickly became a disruptor in Atlanta’s hair removal and waxing industry; Andreia continues to raise the bar in the industry.
Why Brazilian Waxing
Many just enjoy the clean feeling that comes with being hairless. Some who did it just to wear a bikini now keep it up because “it just feels great”!
Historically, Brazilians love every bit of hair gone. They want their money’s worth and they want it to be very clean-looking, so we keep on waxing until every hair is gone. A typical Brazilian waxing service takes about half an hour and costs $45. It needs to be maintained about once every four weeks.
